DeadHappy, a U.K.-based insurtech startup that wants to remove the taboo surrounding death, has raised £4 million in Series A from e.ventures, alongside the company’s seed investor Octopus Ventures.
DeadHappy, a U.K.-based insurtech startup that wants to offer more flexible life insurance and remove the taboo surrounding death, has raised £4 million in Series A funding. Backing comes from e.ventures, alongside the company’s seed investor Octopus Ventures. Founded in 2017, DeadHappy claims to be the U.K.’s “first fully digital pay-as-you-go life insurance provider.” It offers flexible life insurance policies that are designed to be “cheaper, easier and better” than existing traditional providers. This includes pricing insurance based on your current circumstances and the option to add (or remove) further coverage on a rolling basis.
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