FlexBalancer now makes real-time traffic routing a real option for everybody. A service that was previously reserved for the biggest companies has now become an affordable reality for everybody. FlexBalancer was born out of necessity. While some expensive options for the largest companies existed, load balancing was very much of an issue for small and medium-sized businesses. Even if money is no object, existing solutions face many problems: they are complex to use, limited in functionality, and require dedicated internal or external personnel for maintenance.