London ‘proptech’ startup Goodlord, which offers cloud-based software to help estate agents, landlords and tenants manage the rental process, has raised £7 million in Series B funding. The round is led by Finch Capital, with participation from existing investor Rocket Internet/GFC, and is roughly equal in size to Goodlord’s Series A in 2017. However, it would be fair to say a lot has happened since then.
In January, we reported that Goodlord had let go of nearly 40 employees, and that co-founder and CEO Richard White was leaving the company (we also speculated that the company’s CTO had departed, too, which proved to be correct). In signs of a potential turnaround, Goodlord then announced a new CEO later that month: serial entrepreneur and investor William Reeve (pictured), a veteran of the London tech scene, would now head up the property technology startup. As I wrote at the time, Reeve’s appointment could be viewed as somewhat of a coup for Goodlord and showed how seriously its backers — which, along with Rocket Internet (and now Finch), also includes LocalGlobe and Ribbit Capital — were treating their investment and the turn-around/refocus of the company.