Asia is an infinitely diverse region, and this can present serious challenges toward smooth internationalization. good summary of lessons by AccelerAsia’s collective learning (and unlearning) into one article:
Importance of hiring locally Many companies tend to focus on hiring local senior staff. But if your company doesn’t have a lot of traction in the region yet, you will need to find enthusiastic and hardworking hustlers instead. It is necessary to hire people who have deep connections to local business networks, as norms and protocols around business relationships vary tremendously across borders. However, finding someone (or even a team) who’s very used to building and scaling new businesses can be priceless in terms of hitting the ground running in new markets.
https://www.techinasia.com/talk/helping-40-tech-companies-expand-asia
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