Jaime Dimon is considering how to reward customers for improving their credit score, e.g. with rewards points or lower APRs. The ideas are part of a larger consumer financial health initiative.
JPMorgan CEO Jamie Dimon said in an interview with Business Insider in July that the bank was considering ways to reward customers for boosting their credit score, such as offering rewards points or reducing the rate on a loan. The ideas are part of a larger effort at the firm’s consumer bank to help customers improve their financial health. In the coming months, the firm is likely to begin beta testing several tools to help consumers get more financially fit, according to a person with knowledge of the bank’s plans. JPMorgan Chase may start rewarding you for having better credit.
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