This Bloomberg article explores how the “post-millennials”, the generation that will make up 32% of the global population by 2019, might put malls, cash, print magazines and even the NFL in mortal danger.
Malls, print magazines and even football could be in mortal danger. Millennials have been accused of killing so many products and industries—taxis, landlines, snail mail—that it’s become a media trope. But millennials are old news. Today, businesses and marketers are desperately anticipating the murderous whims of Gen Z, the demographic born after 1996. Sometimes called “post-millennials” or “iGen,” Gen Z makes up more than one-fifth of the U.S. population and is the most racially and ethnically diverse group in the nation’s history. They’re true digital natives who report being online “almost constantly,” according to a 2018 study by Pew Research Center. (Psychologists have said their technology use has produced a national mental health crisis.)
