Squirro has been included in Forrester Research, Inc.’s “Master The Mechanics Of Analytics For Revenue Growth” report, published on 16 August 2018. The report examines common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as “how-to” analytical techniques to drive these objectives. Squirro is a leading Augmented Intelligence solutions provider.
At the time of this announcement, Dorian Selz, CEO and Co-founder of Squirro, said, “This report helps marketers and sales teams understand the different analytical approaches that are used to support intelligent targeting. These analytical techniques provide greater power in extracting data from a wider range of sources and provide contextual analysis on specific customers.” Also Read:Jumio Accelerates its Investment in Machine Learning and Artificial Intelligence with the Expansion of AI Labs to Montreal Dorian added, “Squirro helps customers with generating relevance and insight from unstructured and structured data to create actionable insight.”
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