Capital One has acquired the San Francisco-based digital identity and fraud alert startup Confyrm, the company announced through a blog post on Thursday. The deal will bring Confyrm’s technology to the bank in order to help speed its development and implementation of consumer identity services at scale.
CEO Andrew Nash founded Confyrm in 2013, along with Dale Olds and Emma Lindley, with a vision of restoring trust in digital identities, he says. “We recognized that despite an increasing reliance on digital identities, consumer trust in those identities continued to erode,” explains Nash. “We wanted to make a real difference to reducing online fraud and to make the internet a safer place for everyone engaged in it, but critically to do this without abusing customer privacy and storing personal data.”