French fintech startup Lydia, which as 1m users and is available in France, Ireland, UK, Spain, and Portugal, has launched its premium service for $5/month which provides users a MasterCard and ability to general multiple virtual cards to manage their online subscriptions. The startup has also recently raised $16.1m from CNP Assurances and others.
French startup Lydia announces two new things today. First, the company is launching a financial hub with multiple new products. Second, Lydia is announcing a new premium subscription to access those new features. “Today, we’re lucky enough to have you here to announce you the biggest thing we’ve done since Lydia’s launch,” co-founder and CEO Cyril Chiche said in a press conference. “We’ve been working on this for a while — and it’s not a challenger bank.” Lydia is no longer just a peer-to-peer payment app with a few other features. The company says it is now building a meta-banking app, sitting above other financial products. So you’ll find and control a handful of financial products in the Lydia app.