Great rebranding of our Fund II portfolio company, Trussle. Trussle says its ambition is to transform the home ownership journey into a simple, rewarding and modern experience. It wants to revolutionise the ‘overwhelming, outdated and often painful process of securing a mortgage’.
Branding agency Ragged Edge worked with Trussle to define its proposition, before creating a new visual and verbal identity for the fintech start-up. Following the rebrand, advertising agency UnLtd Inc, media planning agency Squadron Venture Media and Ragged Edge worked together to create an above the line campaign calling on homeowners to spare two minutes, so they never have to think about their mortgage again. Ishaan Malhi, founder and CEO of The Home of Home Ownership, set up Trussle as a result of his own frustration in struggling to secure a mortgage for his first home.