Amazon may enter the insurance market through a new channel. The e-commerce giant already offers some insurance-related digital services. Amazon has already begun offering some types of insurance policies. This is through 'Amazon Protect', a product that provides extensions to manufacturers’ warranties, insuring against accidental damage, breakdown and theft. With this offering, when buying appliances like washing machines, mobile phones, tablets, televisions, kitchen appliances, and other electronic goods, shoppers are prompted if they want to add Amazon Protect coverage to their shopping basket at the time of checkout.