ZhongAn Technology, the tech incubator of Chinese insurtech giant ZhongAn Online, is not satisfied with being the first in China to use blockchain technology to monitor the life journey of chickens in organic farming – it now plans to use facial recognition to better identify each bird during real-time monitoring. The company, a unit of Hong Kong-listed ZhongAn Online Property & Casualty Insurance, is targeting China’s increasingly health-conscious urban consumers, who want to trace the origins of chickens labelled as organic or free-range, and even follow a bird’s life to know how it grew up on the farm.

http://www.scmp.com/business/companies/article/2123567/blockchain-and-facial-recognition-zhongan-techs-recipe-changing