Cytora aims to revolutionise the insurance industry by using artificial intelligence Former AIG chief executive Hank Greenberg, one of the biggest names in the insurance world, has backed a funding round for Cytora, a start-up aiming to revolutionise the industry by using artificial intelligence. Mr Greenberg, now chairman of Starr Companies, has joined others including insurer QBE and Cambridge Innovation Capital, in backing the company in a £4.4m funding round. Artificial intelligence is attracting huge excitement in insurance. Underwriters say that it could help them to make better assessments about the kind of risks that their customers present, leading to more accurate pricing. It could also help them to manage claims.

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