Prudential Singapore launched the PRU Fintegrate Partnership program to attract Fintech startups in Singapore and globally to co-develop digital solutions for customers. According to the insurer this is the first such program by the company globally and marks a milestone in its continued effort to foster greater innovation in the industry.
PRU Fintegrate is a key pillar of Prudential’s digital roadmap to deliver better customer experiences, engage new customer segments and enhance efficiency. It focuses on building innovative financial solutions, simple interfaces and seamless experiences for customers. These enhancements will be applied across the entire value-chain – from helping customers understand how to bridge their protection gap and to plan better for their financial future, to simplifying their insurance purchase and claims process, as well as providing Prudential’s Financial Consultants with digital tools to serve their customers better.