InsurTech startup Homelyfe has raised £2.4m in a Seed round led by Tallis Capital and Peterson Ventures. “Our vision for Homelyfe is to build an insurance solution around the needs of the modern consumer,” said CEO and co-founder of Homelyfe, Peter Goodman.
Homelyfe will use the money to continue developing its proprietary technology and to grow its team. “The insurance industry has seriously fallen down on customer centricity, not interacting with people on the technology they want to use, or with the solutions they expect and not being wholly transparent around pricing. Homelyfe is giving the insurance industry a much-needed update; making insurance simpler to help consumers get the right policy, at the right price, 24/7,” he added. Homelyfe was co-founded by Goodman and Andrew Craven, serial entrepreneurs who previously set up Brighten Option, now Social.com, which sold to Buddy Media and then Salesforce in 2012.