The PRU Fintegrate Partnership (PRU Fintegrate) aims to collaborate with global fintech startups and to co-develop digital solutions for customers. These solutions will be applied across the entire value-chain - from helping customers understand how to bridge their protection gap, to simplifying their insurance purchase and claims process, the insurer said in a media statement.

Unlike a traditional incubator model, PRU Fintegrate is a deployment programme offering startups the opportunity to build and to validate prototypes at scale and speed.

PRU Fintegrate is open to fintech startups from around the world, and will work with startups that offer a solution to one of the 19 insurance-related problem statements listed in the global fintech hackcelerator programme and as selected by Prudential. This programme is part of the Singapore Fintech Festival to be held in November