Too be expected...every industry is the same, banking, airlines, etc. First an attacker, incumbents do not react, followed by action of the incumbent to defend....and the winner is the end user!
Bloomberg is reportedly unbundling chat services from its desktop terminal subscriptions, instead charging clients a flat $10 a month per user in an effort to combat the threat posed by messaging rival Symphony. Symphony was created by some of Wall Street's biggest banks in response to a snooping scandal at Bloomberg back in 2013. The $20-a-month rival messaging service has since amassed over 200,000 subscribers in an effort to become the de facto social network for trader communications. The Financial Times reports that Bloomberg is now fighting back, with plans to roll out a cut-price intra-firm chat-only package, Enterprise IB, available to any firm with at least one Bloomberg Professional terminal installed.