Nick Bortot is CEO of Bux, an OGC portfolio company, mobile app aiming to take the complexity out of stock markets, and make trading fun. What began as a solution for inexperienced traders has become a goal for more people to understand the financial world. And as Bartot explains, achieving that is more about people than tech.
What was the initial inspiration for Bux, and how did its product change in the first few months? I was inspired to start BUX while still with my previous company–BinckBank, the largest Dutch online broker–as I realized many people were interested in being active in the financial markets but in reality, the online brokerage market is still a niche market, especially outside of the US. So I saw this large untapped market. When we started BUX, it was a trading app and soon, we found out that inexperienced traders can be insecure and often look for support, validation and ideas from other traders. We wanted to provide them with a platform to do that, so we introduced community features as a test and it immediately took off.
http://www.redherring.com/startups/bux-ceo-nick-bortot-main-challenge-wasnt-tech-human/
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