Fun has become the key success factor for FinTech specialists looking to attract the younger generation. BUX has been very successful in proving this with >1 million.
“71% of Millennials would rather go to the dentist than listen to what banks are saying”
When you talk to Millennials (aka Generation Y-ers), one word keeps coming back again and again: fun. “It has to be fun and it has to move fast,” underlines French philosopher and noted conference speaker Denis Marquet. Whatever label you choose to give it, fun, cool, rock’n’roll, amusement or simply pleasure is in the year 2017 the key factor for a successful financial experience. This is, at the very least, is what most appeals to Millennials, who are noted for their ubiquitous and intuitive use of digital tools based on their iconic device – the mobile phone – and are attracted to video games to an extent that is very rare among their elders. This propensity for gaming has earned this segment of the population the nickname ‘Generation Play’.