Chatbots may have underwhelmed thus far, but the impact of the technology still has bags of potential in international markets where mobile messaging has been mainstream for years.That’s the view of one startup that’s working to bring the benefit of bots to the mainstream in Indonesia, the world’s fourth most populous country and the largest economy in the growing region of Southeast Asia.
Indonesia has been recognized as a global hotspot for social networks like Facebook, Twitter and Instagram in recent years, and messaging app adoption has been equally as strong with Line, Kakao, BlackBerry BBM and WhatsApp among the top choices for the country’s 260 million population.
Kata.ai, a Jakarta-based startup that recently raised $3 million, said it sees huge potential for many industries and segments to tap into the culture of chat to advance their business and customer relations. It operates a platform that lets brands and companies to operate chatbots using the native Bahasa Indonesian language, and not English which is not widely spoken with fluency. “We are helping brands to provide better engagement, sell stuff and open new revenue generation channels,” Irzan Raditya, CEO of parent company YesBoss Group. “Chat already has a foothold in Indonesia, but now we want to demystify AI and open up other technologies to underserved markets.”