Nice overview of the differences...it is written by One so a bit biased:)
While Lemonade has truly created an eye-opening and beautiful customer experience, not a lot of true innovations are visible in their product. Initially, their vision seemed to have been to create a P2P insurance company – we don’t see any elements in their product where a group of individuals pool their premiums together to insure themselves against a risk. We also don’t see true simplification in the insurance product itself. To be fair, in their last release, they have added some great product innovation: Adjusting insurance coverage in real time. ONE’s vision is to truly reinvent the insurance product. We are kicking things off with a beautifully designed customer journey – in fact the best customer experience offered by any insurer in Europe.
