Over a year in the making, BNP Paribas’ Client Experience program (CX) involves a series of innovations and solutions which are now available in Asia, the fastest growing region for BNP Paribas Wealth Management.

Made in Asia

Developed through close collaboration between a select group of clients, fintechs and the bank’s wealth management personnel, the bank has developed ten products globally, of which five were conceived in Asia.

Singapore is home to one of the CX factories for BNP Paribas Wealth Management globally and the only location in Asia Pacific.

Next Generation Targetted 

Working along-side its European counterparts, e.g. in Switzerland and Luxembourg, the Singapore factory is responsible for creating a more responsive and adaptive style of wealth management services for Asian based clients.

«BNP Paribas has adopted a range of digitization strategies to enhance the CX in Wealth Management. We are determined to lead the change and cultivate deeper relationships with our current and next generation of wealth management clients,» said Vincent Lecomte, Co-CEO of BNP Paribas Wealth Management.