London based mobile payments and consumer loyalty company Yoyo Wallet has raised £12m in Series B funding led by Metro Group. Launched in 2013, Yoyo allows customers to do fast and simple mobile ordering on the app, payments, and get a personalised loyalty program, while retailers get an analytics and campaign platform.
The race to digitise the loyalty card just got a shot in the arm with the news that Yoyo Wallet, the European-based mobile payment and customer loyalty platform, has raised a £12 million Series B round, led by the US wholesale and food retail giant Metro Group. The round is joined by the UK-based Woodford Investment Management and Touchstone Innovations. The deal is subject to FCA approval. The round will help the London-based company expand partnerships with UK high-street retailers, expand the platform and aid its European expansion. Launched in 2013, Yoyo allows customers to do fast and simple mobile ordering on the app, payments, and get a personalised loyalty program, while retailers get an analytics and campaign platform. This is either through the Yoyo app or via retailer-specific branded apps built and powered by Yoyo.
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