Singapore based financial comparison portal MoneySmart has raised $10m in Series B funding led by Kakaku. Moneysmart helps users compare 17 different personal finance products including credit cards, insurance, and loans. Site visitors can also read about various financial topics on the accompanying blog, maintained by full-time staff. The funding will help Moneysmart ramp up its marketing efforts and hire more people. The startup has “more than doubled” its headcount since its series A and this will continue with new hires in product development, sales, content, and new market expansion.
Moneysmart’s Vinod Nair and Kakaku’s Genta Sugihara. Photo credit: Moneysmart. Singapore-based financial products and services comparison site Moneysmart has raised US$10 million for its series B round, it announced today. The round is led by Japanese web group Kakaku, which operates a number of consumer websites in sectors like shopping, travel, lifestyle, and real estate. Its properties include shopping price comparison site Kakaku.com, restaurant review portal Tabelog, and lifestyle media outlet Kinarino. Existing investors SPH Media Fund and Golden Gate Ventures, that participated in Moneysmart’s series A in October 2015, also joined this round. Moneysmart helps users compare 17 different personal finance products including credit cards, insurance, and loans. Site visitors can also read about various financial topics on the accompanying blog, maintained by full-time staff.