Uber and Visa this morning announced the launch of a new rewards program which will credit Uber users with free rides by spending at nearby businesses. Called “Local Offers,” the system works by offering one “Uber point” for each dollar spent at a business using the Visa card that’s saved in your Uber account. When you accumulate 100 points, you’ll earn a free ride up to $10.
Local Offers is not a temporary marketing campaign, however – the feature is now built into the Uber mobile application, right above the “Promotions” section in the left-side menu. From here, riders can view a list of participating places where they can earn Uber points, enroll in the program, and track their progress and points.