The way something is presented is often more important than what is being presented. MoneyLion wants to get people spending better by presenting information differently. We see many initiatives in this space...as well as some of the banks stepping up here.
The lingo of personal finance is rapidly changing. Mint has replaced our nagging parents and significant others who think our spending is out of control. Wealthfront and Betterment took away our personal wealth managers. Heck, we don’t even have to go to a bank anymore to get a loan with SoFi or Lending Club. Since 2013, CEO Diwakar Choubey and his team have been developing MoneyLion to combine personal loans with credit monitoring and personalized financial nudges.