Fintech could be bigger than ATMs, PayPal, and Bitcoin combined Robo-advisor MoneyFarm has taken an unusual approach, but it could prove rather effective in the long run. The company, which provides automated investment advice to users in the U.K. and Italy, has opened up a pop-up shop in Milan, reports Finextra. The temporary establishment will let potential customers view a demo of the company's app, create a sample investment portfolio, and consult with a financial advisor. The store will also entice customers with free events such as wine tastings, coding classes for children, and breakfast sessions with financial news reviews.

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