Malaysia-based financial comparison startup Saving Plus has closed a $3 million Series A round to move into new digital banking services. The company has also renamed itself Jirnexu.
The company was founded in 2012 by its CEO and former Citi banker Yuen Tuck Siew to provide better financial choices for consumers via banking comparison sites. Arriving home to Kuala Lumpur following more than decade in the UK, Siew struggled to rebuild his personal finances in the same way as he’d done when he moved to the UK, where the likes of Money Supermarket provide clarity and options for consumers. Jirnexu operates comparison sites RinggitPlus in Malaysia and KreditGoGo in Indonesia, but now it is branching out into services for banks with XpressApply, a platform that lets financial institutions tap the internet and digital media to reach consumers. More specifically, the service, a white-label version of which will launch in the second half of this year, is used to handle credit card, loans and other banking applications online.
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