Taking failure as a learning! Learn by making "small"mistakes and double down on the successes! Amazon's first smartphone, the Fire Phone, was a major flop that cost the company hundreds of millions of dollars.But according to Amazon CEO Jeff Bezos, the Fire Phone is a "tiny little blip" compared to some of the larger experiments his company is working on now.
"If you think that's a big failure, we're working on much bigger failures right now. And I am not kidding. And some of them are going to make the Fire Phone look like a tiny little blip," Bezos said in an interview with The Washington Post's executive editor, Martin Baron, on Wednesday. Bezos is famous for his knack of taking experiments and accepting failure as a learning experience. He reiterated his thinking during the interview. "The size of your mistakes needs to grow along with" the company, Bezos said. "If it doesn't, you're not going to be inventing at scale that can actually move the needle."