What makes Ellevest truly interesting is it is focused on empowering woman. I am not sure there is so much special that it justifies a special company, besides that there is also the issue of woman statistically living longer than their partners, which requires a solid financial plan for retirement. Time will tell!
Former Citigroup CFO Sallie Krawcheck launched her anticipated new startup, a digital investment platform for women called Ellevest, this morning from the TechCrunch Disrupt NY 2016 conference’s stage. Krawcheck is not your typical startup founder, which makes her entry in the investing space particularly interesting. Prior to Ellevest, she was the president of Global Wealth and Investment Management at Bank of America and the CEO of Smith Barney and Sanford Bernstein, in addition to Citigroup. She also bought Ellevate, a global network with tens of thousands of members that promotes women as business leaders.