Insurance isn’t necessarily an inviting word, especially for millennials. Not only do young people have fewer items to insure, but the process of getting insurance for those items is entirely foreign to folks who order their cars, food, cleaning services and more from an iPhone app. That’s where Trov comes in. Trov is an on-demand insurance platform that lets users buy insurance for specific products, for a specific amount of time. Here’s how it works: When a user inputs a certain product (a television, appliance, phone, laptop, musical instrument, surfboard, etc.), Trov simply needs the make and model to generate all the metadata necessary to insure that item. Alongside information about the insurance purchaser, Trov can then generate a to-the-second price for insurance.

http://techcrunch.com/2016/04/26/trov-insurance-on-demand/