RobinHood, the no-fee stock trading app, is famous for attracting 1m people to their waiting list before they launched. In this podcast, the company's CEO discusses the importance of design in fintech.
RobinHood, the no-fee stock trading mobile phone app, was able to attract 1 million people to their waiting list before a product was even launched. In this podcast, chief executive Baiju Bhatt discusses what it was about their initial value proposition that made so many users convert, and the integral role design plays at RobinHood. Bhatt also discusses how to take a more macro approach to the global trading market and why the current financial systems are outdated and in need of disruption. Finally, he discusses his grander vision for RobinHood, with Baiju presenting his vision for RobinHood to be an “equalizing force, allowing everyone to invest.”
http://techcrunch.com/2016/04/03/robinhoods-chief-executive-on-the-importance-of-design-in-fintech/