Google just posted that in one months time, the search engine giant will be shutting down Google Compare - allowing for the search and purchase financial products like insurance and credit cards. Although the comparison site was intended to show potential policy holders the most relevant and cost beneficial insurance policies for them, the site didn't succeed as planned. I can imagine that google biggest clients in the comparison industry (e.g., Insurance comparison portals) were already not to happy that their advisor channel they spend most money on were