Insurance companies will start marketing more toward millennials. (Photo: Handout/AP Photos) In recent years, we’ve seen major shifts and trends that point to where the insurance industry is headed long-term. Widespread adoption of mobile technologies is streamlining communication like never before, and unlike past years, the majority of insurance companies’ customer interactions are now happening online without ever speaking face-to-face. Insurance companies are also fully realizing telematics’ ability to collect accurate data about their customers, allowing for innovative new programs based on previously uncollectible real-time data.

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