With Chip and PIN EMV cards ubiquitous in almost every other country around the world, US banks (except first Niagara and Target) have taken a contrarian view and implemented EMV with Chip and Signature. The reason? They don’t think Americans can remember a new four-digit code.
Bank Bets Americans Can Remember Another PIN First Niagara issues chip card that requires a personal identification number; others have opted for a signature, citing convenience By ROBIN SIDEL Oct. 1, 2015 5:30 a.m. ET A regional bank in upstate New York is challenging the industry belief that American credit-card users can’t deal with one more thing to remember. First Niagara Financial Group Inc. said on Wednesday that it is rolling out new chip-enabled credit and debit cards that require customers to enter a personal
http://www.wsj.com/articles/bank-bets-americans-can-remember-another-pin-1443691803
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