Interesting start-up and use case for big data at cross road of Financial Services!
Premise uses people on the ground across the world to collect fruit, grain, and oil prices. When the World Bank and the Philippines devised a tax program to help curb smoking in the country, they needed a way to ensure that merchants in rural areas collected the extra money on all cigarettes sold. Instead of gathering the information themselves, they called on Silicon Valley startup Premise, a data technology company that helps organizations track economic trends in real-time.
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