The SME Battle...a segment with complex financials and complex characteristics
digital-first approach to financial services for small businesses is weakening the relationships between UK banks and their SME customers, many of whom are now shopping around for alternative providers, according to a study by BCSG. The research, conducted among 250 UK small business owners, found that 73% have lost contact with their relationship manager, with more than half tempted to switch banks as a consequence. John Davis, managing director of BCSG, says the rush to digital by UK banks has had unintended consequences, weakening the relationships that kept customers tied to a particular institution. “Banks are now acting as reactive customer service outlets, providing basic services when asked, rather than proactively providing the advice and guidance that their customers require," he says. "The result is that many SMEs are now shopping around for financial services.”
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