Mainly improvement of existing business and using tech to have lower cost and better experience....this makes a lot of sense. Most of the disruptors also do this in Insurance...so question will be how patient are consumers and how fast can incumbents change
The UK insurance market remains one of the most competitive globally, attracting interest from around the world with a high number of participants and a varied distribution landscape. In 2015, Celent surveyed nine UK insurers to discuss how this year’s business priorities were shaping their IT portfolios heading into 2016. In the new report Insurance in the United Kingdom, 2015: Business and IT Priorities, Celent explores how insurer business priorities are shaping IT investment portfolios. Areas of focus within the report include: Business priorities. IT investment and initiatives in digital transformation and legacy modernisation. IT budgets and spending. Interviews were held across insurers from both the non-life and life sectors, and backed up with a quantitative survey.
http://www.celent.com/reports/insurance-united-kingdom-2015-business-and-it-priorities