“Strategy decay” is the idea that by the time investments have been made on large IT implementations and the technology is rolled out, your “new” solutions have already been leapfrogged by the latest advancements. This is a serious concern for today’s financial services (FS) firms, which can be negatively affected when it comes to shrinking budgets, limited resources and overall ability to compete in a time of relentless progression.  As a result, many large FS companies are being outmanoeuvred by their smaller, more agile counterparts, as recognised by the World Economic Forum in its June 2015 Future of Financial Services report. This issue may be self-perpetuating for larger organisations as they reason, “it’s too hard and takes far too long to update legacy systems to today’s technology, let’s just leapfrog our own systems” and their legacy systems only decay further.  

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