Our portfolio company BUX raised a $1.7m strategic in between financing round, led by Initial Capital. The company is trying to make financial markets accessible for everyone, allowing users to learn how to invest using virtual money before investing themselves.
One of the key success metrics for the Bux team is the number of users without earlier investment experience. In March of this year this was 76%, and the number has now increased to 79%. For CEO Nick Bortot and his team this is proof that they are succeeding to make a new group of people excited about investing
Less than one year after launch, Bux has reached 200.000 user and announces 1.7 million euro investment round. Lead investor is international investment fund Initial Capital. Bux started in October 2014 as an daring blend of virtual and real investing: people can join investing with virtual money and graduate to investing with real money. Most of the established financial companies are trying to downplay the gaming side of the stock market. Bux goes against this trend by trying to make financial markets accessible for everyone.
https://startupjuncture.com/2015/09/04/investment-gamification-bux-raises-1-7-million/
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