Robo-advisers face first reckoning in downturn. Market volatility shows importance of communication as robos look to get out in front of nervous clients, more and more shift towards ROBO supporting real people
The market correction on Friday and volatility that continued into this week may be the first test of automated investment platforms that critics of robo-advisers have been waiting for.Monday morning brought a series of nervous tweets from investors and commentary from critics who joked about robo-advisers' clients calling in to get help and not being able to speak with a live person.At the same time, Vanguard's Personal Advisor Services unit, which offers a combination of automated investing and advisers available by phone, said that the unit had experienced 9% higher requests for client
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