The WSJ digs into Yodlee's "side business" and asks the question: Are analysts able to “re-identify” people in anonymized Yodlee data sets and should Yodlee be allowed to sell this this type of data?
Yodlee Inc.’s main business is providing online personal-finance tools to 11 of the 20 largest U.S. banks in assets. But when bank customers use those tools, Yodlee has another way of making money: The company sells some of the data it gathers from credit- and debit-card transactions to investors and research firms, which mine the information for clues about trends that can move stock prices. “Yodlee can tell you down to the...
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