In 2014, consumers spent a whopping $6 billion on electronic gift cards, while total gift card sales were roughly $124 billion. CashStar hopes to capitalize on the "e-gifting" growth potential. CashStar, an early entrant to the digital gift cards and incentive space, has now raised $15 million of Series D capital led by FTV Capital. Total capital raised is now $50 million since its 2007 launch, and the company plans to use the fresh funds to continue to build out its tech team