Malcolm Gladwell encourages data driven marketers to, "find the truth in the data"
Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told pretty much the most data-driven marketing technologist crowd imaginable that data is not their salvation. In fact, it could be their curse. “More data increases our confidence, not our accuracy,” he said at mobile marketing analytics provider Tune’s Postback 2015 event in Seattle. “I want to puncture marketers’ confidence and show you where data can’t help us.” The Snapchat problem The average person under 25 is texting more each day than the average person over 55 texts each year, Gladwell says. That’s what the data can tell us.