Apple Pay went live in the UK, so far very positive response and high expectations.
As Apple Pay launches in the UK this morning, new research suggests that the mobile payment “revolution” will take off faster in this country than it has in the USA. That’s according to Deloitte, which believes that 18-34 year-olds will drive the change, with 34% wanting to use the technology and even 20% of 55-75 year olds saying they would use mobile payments. “We are reaching an inflection point for NFC-enabled mobile payments in the UK. We expect that usage of contactless mobile payments could surge, and, within twelve months, paying for a flat white with a phone will become as familiar as contactless card payments,” said Jodi Birkett, TMT partner at Deloitte in the North West.