Curious to see whether they succeed with the micro media payments. Several tried Millicom, Y-combinator start-ups, etc. Tough area to crack.
The newspaper industry is in a tough spot, with circulation and advertising falling and no clear sign of how to crack digital. In the US, New York Daily News is struggling to sell itself for $1 at the moment and while that's one of the worst horror stories from the industry, it's a sign that things are not looking good. But one Swedish online payment company thinks it has built a tool that can help ease papers' transition to digital — and could ultimately save the industry. Klarna, valued at over $1 billion (£640 million) thinks its one-click payments could revolutionise the way we consumer media online.
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