In what may be one of its first investments in a Series A round, the investment firm KKR has pulled from its $98.6 billion in assets under management to lead a $15 million investment in fundraising platform Artivest. The deal is part of a broader push from the private-equity firm to invest more actively in startup technology companies. To date, KKR has backed companies including Magic Leap, FanDuel, Ping Identity, Arago, ClickTale, Next Issue Media, and The Hut Group. In the past, KKR invested primarily from a joint-venture fund it had set up with the venture investor Accel Partners, called Accel-KKR, but now the firm is also doing investments from its $13 billion balance sheet (a pool of capital larger than the top five largest current venture funds combined).

http://techcrunch.com/2015/05/04/investment-giant-kkr-leads-rare-15m-early-stage-round-for-fundraising-platform-artivest/