Great Article on the shift of talent and similarities how Finance can be disrupted!
IF ANYTHING COULD BENEFIT FROM BETTER DESIGN, IT'S ONLINE FINANCE, SAYS KATE ARONOWITZ, WEALTHFRONT'S NEW VP OF DESIGN. Last week, investment management startup Wealthfront announced that former Facebook design director Kate Aronowitz would be joining the company as their new vice president of design. Formed in 2008 as one of the new wave of financial robo-advisors, Wealthfront aims to largely automate the investment process, making it painless for users to invest their money even without knowing the first thing about the stock market. With Aronowitz now joining the company, she becomes yet another high-profile Silicon Vally designer joining the finance world. We asked her why finance, of all things, had managed to draw her back into the design scene. Here's what she told us.
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