Think market for Mortgages is a next uncracked market that is huge and ready to disrupt. Given the emotional aspect of owning a house, however a bit more complex.
GGV Capital is leading a $20M Series B investment in Opendoor, a startup taking aim at revolutionizing the market for buying and selling homes. I had my own brush with the process when my wife and I bought our current home. The dollar amount dwarfed anything else we’d ever considered, but the importance of this transaction went way beyond the cost. This decision would define where our kids would go to school and the neighborhood in which we’d raise them, what our daily commutes would be and what type of space we’d have for gatherings with family and friends. In our particular case, we spent months and looked at many properties before targeting our current home.
http://goinglongblog.com/announcing-opendoor-new-srs-b-investment-ggv/