Great article on the space of millinials and investing. We see in Asia also big potential for creating in general demand for retail investing
While at Lewis & Clark College, Jeff Cruttenden says he was often approached by students who marveled that he was an active investor. "Even in the investment club most people didn't have an investment account," he says. The reason: a combination of pricey commissions and excessive minimum balances for accounts, not to mention students feeling unsure about picking investments. Investing is in Cruttenden's blood. His father, Walter, spearheaded E-Trade's shift to online investing in the late 1990s and later pushed Cruttenden to make his first investment at age 11. Based on his college experience, Cruttenden pushed his father to work with him to build Acorns, an application that automatically rounds up purchases to the nearest dollar and invests the difference in an index fund.
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